Ref: Coloured postcard of the Farmers Trading Company, 1970s, Sir George Grey Special Collections, Auckland Libraries, 9-1.
New Zealand Herald, 12 December 2010). One mother told Truth (20 December 2002) that Santa had traumatised her five-year-old daughter, who no longer wanted to celebrate Christmas. “Santa sits up there and looks menacing,” she said.
Ref: Matt Elliott, Whitcoull's Santa Claus, December 2015, Sir George Grey Special Collections, Auckland Libraries, 1385-114.
Meanwhile, Santa’s annual costs had soared to $180,000 by 2014 and Heart of the City could no longer afford to foot the bill. Property development company Mansons TCLM pledged three years of support for Santa - thus saving him from retirement, again, and SkyCity pledged $50,000 for storage.
Ref: Farmers Santa, 28 November 2016.
Author: Leanne, Central Auckland Research Centre