Artful advertising: chromolithographic views of Tāmaki-Makaurau Auckland from 1894
When Aucklanders opened their copy of the New Zealand Herald at their breakfast tables on Monday 30 April 1894 they would have found a colourful addition. That morning’s newspaper included a supplement containing four views of Tāmaki Makaurau Auckland printed at Wilson and Horton’s Lithographic and Colour Printery. The chromolithographic posters feature views taken from four different elevated spots around the central isthmus, and are surrounded by vignettes of local businesses who had paid to be included in the posters. In the months leading up to publication the Weekly News and Herald had been advertising this issue and the posters as a “Special Extraordinary Chromolithographic pictorial supplements” and pitching them as of interest to tourists, potential migrants and as a memento for those who had spent time in the city and moved on. The posters would “give people at a distance an idea of the character and capabilities of our city.” Auckland Libraries have recently acquired,...