As casualties on the Gallipoli Peninsula began to mount, photo editors inserted reminders in the magazine showing readers just why we were fighting this war. They often did this by repeating photos and drawings about the Horrible Hun’s new and ungentlemanly ‘total war’ against civilians (especially women and children) through the evil menace of submarines lurking underwater to wreak death and destruction on the high seas.
In February 1915 the Germans declared the waters around the British Isles a war zone where all Allied and neutral vessels risked being sunk by their submarines. Then on 7 May 1915 the transatlantic liner Lusitania was torpedoed off Southern Ireland with the loss of 1198 men, women and children (including 128 neutral Americans.) Following is a photograph of the Lusitania off the Old Head of Kinsale.
Ref: Auckland Weekly News, Sunk by the "Mad dog of Europe", 20 May 1915, Sir George Grey Special Collections, Auckland Libraries, AWNS-19150520-49-1.