Farmers Department Store in Auckland first hosted the parade in 1934. The following year local competitor George Court paraded Santa. Farmers later became the main department store to host the Santa Parade in Auckland.
|Ref: AWNS-19081217-14-6, Santa Claus, 1908. Sir George Grey Special Collections|
|Ref: 1-W302, Farmers Department Store, 1924, Sir George Grey Special Collections|
|Ref: 1-W458, Whitcoulls, 1917, Sir George Grey Special Collections|
Fancy finding out a bit more? Then look no further than these resources from the Ministry for Culture and Heritage: