Ref: NZ 1965, Chelsea Archives, Birkenhead Library Once upon a time, sugar was good for you .... and Chelsea Archives at Birkenhead Library has the marketing-advertising-promo material to prove it! Ref: NZ Sugar 1968, Chelsea Archives, Birkenhead Library It’s embedded in the many small publications contained in the archives - such as company newsletters, industry-related periodicals, series, centenary celebrations and that sort of thing. Today they might be considered corporate zines. Ref: NZ Sugar 1969, Chelsea Archives, Birkenhead Library Examples include: 'Chelsea News', 'Sugar for New Zealand', 'New Zealand Sugar', 'CSR Newsletter', 'Australian Sugar', 'Sugar: Nature’s Bounty', 'Notes on Sugar in New Zealand' and the 'World'. Ref: NZ Sugar 1970, Chelsea Archives, Birkenhead Library These publications contain splendours galore. Such as the many attempts to explain the triumph...