Local election advertising through Auckland’s history
Most readers will have received their voting papers for the current local elections, and everybody will surely have seen the masses of leaflets, hoardings and newspaper or social media ads from the various candidates. Electoral communication is one of the fundamental tools which allow voters to navigate the intense competition between ambitious candidates – but it wasn’t always this way. At the first local election in Auckland, for the brand-new Borough of Auckland in 1851, the soldiers in the Fencible settlements voted for their officers and the civilians voted for their neighbours. In the Epsom East ward, the farmer Joseph Newman defeated another settler, James Williamson, by four votes to one. In the second election, a year later, the novelty value had disappeared: six wards out of 14 had only one candidate to choose from. And seven had none at all. Image: A personal message from Robbie's Team of United Independents. From: Elections - Local Government 1958-1962 . Ephemera Colle...